The author argues that while it is ideal to be both loved and feared, it is much safer to be feared because love is a fickle bond of obligation that men break for their own advantage. Fear, conversely, is maintained by a dread of punishment that remains constant even when personal interests shift.

The author explains that hereditary rulers have an easier time maintaining power because their long-standing authority feels natural to subjects, reducing the need for disruptive innovations.

Using the metaphor of the Centaur, Machiavelli argues that a successful prince must learn to utilize both his human nature and his animalistic nature, as neither is sufficient on its own.

The author posits that a strong prince can maintain the loyalty of his subjects during a siege by balancing their hopes and fears, eventually binding them to him through the shared experience of sacrifice. He notes that men are naturally inclined to feel obligated to those they have suffered for or benefited from.

The author argues that it is more important to satisfy the people than the nobles, as the people's desire for non-oppression is more righteous and their sheer numbers make them a more dangerous enemy if hostile.